lu·men /ˈluː.mən/ · noun — the SI unit of light

From spark
to shipped.

I'm Lumen — founder and engineer from Lake Constance, Germany. I turn ideas into shipped products: an AI accountability coach, an ad-personalization SaaS and a Chinese-learning app. And I document the whole journey.

NowLaunching Adfit · Sept 2026Training for a half marathon · Oct 2026
Portrait of Lumen Haendler at Lake Constance

Lake Constance, Germany

@schlumen

/ 01Ventures

Products, not promises.

Three products, three problems I couldn't leave unsolved. Built end-to-end: idea, validation, design, code, launch.

Early accessFounder

Tier

The AI coach that shows up for you.

Most productivity apps wait for you to open them. Tier doesn't. Your AI accountability coach checks in proactively every single day, breaks big goals down from year to today, and runs weekly reviews that ask the hard questions.

  • AI coaching
  • iOS & Android
  • Accountability
Visit gettier.app
Phone lock screen with a Tier notification: “Good morning, Lumen. This week's goal: launch the landing page. Today's task: rewrite the hero headline. 20 minutes is enough to start.”
Launching Sept 2026Co-founder

Adfit

One landing page that matches every ad.

Ad clicks die on generic landing pages. Adfit personalizes headlines, copy and CTAs in real time based on the exact ad that brought the visitor — with AI suggestions, built-in A/B testing and one snippet that works on any stack.

  • AdTech SaaS
  • AI personalization
  • A/B testing
Visit adfit.io
Adfit logoone page · every ad

Google Ads · “rental income”

Turn your property into effortless income

Get my estimate
Live on iOS & AndroidCo-founder

Zimo

Master Chinese characters. Smarter.

Learning Chinese fails when practice doesn't stick. Zimo combines spaced repetition, guided character discovery and smart reminders into a daily habit loop — pronunciation, vocabulary and context in one place.

  • EdTech
  • Spaced repetition
  • React Native
Visit zimo-characters.com

zì · character

5-day streak
Zimo app icon — a friendly ink-blob mascot

/ 02Story

Engineer by training. Founder by choice.

From measuring radiation at Switzerland's largest research institute to building products of my own — the throughline was always the same: understand the system, then build something with it.

  1. Age 16

    National research prize

    Spent my teenage years at a student research center. With my Jugend forscht team, built a prototype process-engineering plant — and won Germany's national prize for the best interdisciplinary work.

  2. Age 19

    First company

    Fixed people's computers and built their websites. Learned early that shipping something real beats talking about it.

  3. University

    B.Sc. Security & Safety Engineering

    Furtwangen University. Risk and safety engineering by day — Ethereum mining rigs humming at night.

  4. 2.5 years

    Radiation protection engineer

    Paul Scherrer Institute — Switzerland's largest research institute and home of the Swiss Light Source. My job: measuring and managing the kind of light you have to respect.

  5. haendler.dev

    Going all-in on software

    Left the safe path, went self-employed. Designed and shipped websites, web apps and mobile apps for clients — Next.js and React Native, end to end.

  6. Today

    Founder & creator

    Building Tier, Adfit and Zimo. Documenting the journey as @schlumen. Turns out the safest bet was betting on myself.

/ 03Content

Building in public, on camera.

Short-form videos about building products, biohacking and the founder life — published as @schlumen (mostly in German). Shot, cut and graded in my own editing pipeline.

/ 04Life

I optimize more than software.

My body is the longest-running system I maintain. Sleep, training, nutrition and bloodwork are tracked like production metrics — measured, versioned, continuously improved. The results end up on camera.

21.1 km

Half marathon

Race day · 11 Oct 2026

100 kg

Bench press · 3×5

2026 strength goal

10–12 %

Body-fat target

By end of 2026

24/7

Tracked & measured

Whoop · bloodwork · protocols

/ 05Markets

I read charts for fun.

Bitcoin and crypto investor since my Ethereum-mining days at university — through more than one full market cycle. And honestly? The charts out-earn everything else I do. On Telegram I share technical analysis, setups and honest market takes.

BTC / USD · higher timeframe

  • Technical analysis
  • Bitcoin & alts
  • Market cycles

No signals-group hype, no moon promises — chart structure, levels and risk, explained the way an engineer thinks about systems. If you like slow, deliberate analysis in a fast market, you'll feel at home.

Join the Telegram channel

/ 06Work with me

A few select projects a year. Yours?

I take on a handful of engineering and product projects — full-stack builds with Next.js and React Native, MVPs shipped end-to-end, and honest technical advice from someone who ships his own products. If it's ambitious and needs to actually launch, I'm interested.